Black Americans in Gwinnett have a rich culture and a long history of contributing to the community. After the Civil War, Bob Craig and Laura Gholston founded the Loving Aid Society, now Love & Aid Society, to provide assistance to African Americans for burials and other needs. Each June, the society held its annual Turn Out, when members dressed in their finest clothes and shared family recipes, songs, and prayers, strengthening bonds and expressing pride in African American culture. Gwinnett's history of Black excellence is especially evident in education, commerce, advocacy, and the church. Beauty Baldwin, the daughter of sharecroppers, became Georgia's first Black superintendent of schools in 1985. Founded by Robbie Susan and Eron Moore, the United Ebony Society helped secure county-wide recognition of Dr. Martin Luther King Jr. Day and continues to preserve local history, provide scholarships, and collaborate on community events. South Gwinnett's historic Promised Land Community began with the Anderson and Livsey families. In the 1920s, the Livseys bought 110 acres of the Promised Land plantation, and by the 1930s, the Andersons had established the area's only Black grocery store, which served as both a place to buy needed goods and a center of community and fellowship. Through the 1970s, Thomas and Dorethia Livsey opened several new stores and revived the Black-owned business center.