INDUSTRY · HISTORICAL MARKER

Peet’s Coffee & Tea

Berkeley, California
· Berkeley History
Industry
4
A revolution began here in 1966 when Alfred H. Peet opened his first coffee roastery and store. After arriving in San Francisco in 1955, he was dismayed by the poor quality of coffee in his adopted country. He had learned coffee roasting from his father in Holland and further refined his tastes while working in the tea business in Indonesia. Seeking a place for his specialty coffee business, he followed a friend's advice to choose this spot, which in time helped anchor Berkeley's famed Gourmet Ghetto. Over the years, he gained devoted customers and advised new coffee entrepreneurs, helping spark the coffee revolution that swept the country.
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Berkeley, California · United States
Berkeley, California
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