A mule-drawn trolley running in the broad, tree-lined median of Euclid Avenue connected Upland to Ontario, with the mule climbing onto an attached trailer for the return ride downhill. As the street-cars proved popular and the citrus industry brought wealth and families into the area, settlement expanded not only in Ontario but also in North Ontario. Citrus was important in both places, but North Ontario residents sought to distinguish their fruit from Ontario’s. Charles D. Adams, owner of the Ontario Fruit Exchange, proposed a new organization called the Upland Citrus Association, choosing the name Upland because fruit produced at higher altitudes was usually considered better quality, giving fruit grown “up land” that association. After business efforts began to fail in the late 1880's and Magnolia Villa was forced to close, residents kept the Upland name, and North Ontario was successfully renamed Upland in 1902. Upland had originally been established by George and William Chaffey as an irrigation colony and began as a small rural agricultural town centered especially on citrus fruits.