Farmer Seed and Nursery selected Faribault to grow and distribute northern grown seeds because of many inquiries. In 1903, the company printed an annual catalog to encourage mail order sales. In 1909, a national advertising campaign put the company on the map, and it is still flourishing after nearly 130 years in business. Along with the Adam Weyer Wagon Shop downtown, Farmer Seed is the only factory or industrial building in the city on the National Register of Historic Places, and it is the city's most visible surviving link to its long history as an agricultural processing and distribution center.