The automobile gave Americans the freedom to travel when and where they wanted, including to vacation destinations, changing the clientele and dynamics of the resort and creating opportunities for people with mechanical skills and a talent for selling gasoline and motor oil to tourists. The resort's best-known service station was the Sohio owned by John Zimmerman, who also owned and operated Lake Lane Cottages west of the Jennie Munger Gregory Museum. His service station occupied the frame structure on this lot, usually opened in April, and closed shortly after the tourist season ended. Zimmerman owned or operated a Sohio station at the resort from 1928 into the 1950s, when Maurice Holmes purchased it. Other stations in the village included Hernando's on the east end, Wycoff's Amoco near Chestnut Grove, and Gulf on the first curve west of here.