POPCULTURE · HISTORICAL MARKER
Robert E. Harlan Plaza
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Robert E. Harlan, the ninth president in Packers history, played a central role in orchestrating the $295 million Lambeau Field redevelopment, first unveiled in 2000 and completed at the start of the 2003 season. His leadership and vision for the project helped ensure the club's long-term financial viability while preserving the history and tradition of the Packers' storied venue. The transformation of Lambeau Field into a year-round destination also reflected his fan-friendly approach. Earlier, he helped restore the Packers to competitive heights with the 1991 hiring of Ron Wolf to oversee football operations, a move followed by back-to-back appearances in Super Bowls XXXI and XXXII, including Green Bay's first league championship in 29 years during the 1996 season. Harlan also spurred other building efforts, including the 1994 construction of the Don Hutson Center indoor practice facility. A native of Des Moines, Iowa, and a Marquette graduate, he joined the Packers in 1971 as assistant general manager and later became the organization's first CEO to come up through the ranks when he was elected president in 1989.
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