On 1831 "Loma Blanca" Grant and 1873 land of Perez Family, who in 1898 sold "Parrita" (Little Grape Vine) to Mrs. King of King Ranch, Flowella was founded in 1909 by E.O. Burton and A.H. Danforth as a trade town for a projected farm colony and was named for a flowing well in the middle of the townsite. The Calahan Family opened a hotel in 1909 and a store and post office in 1910. A school building, also erected in 1910, provided a social-cultural center for some 100 residents. In adverse seasons, closings began: the store in 1911, the hotel in 1915, the post office in 1923, and the school in 1928. None of the original buildings remain.