Along the Tennessee River, the Yuchi and other early Native Americans held a legend of a Spirit Woman whose song reflected the river’s moods and protected the people, giving rise to the name Singing River. In the last half of the 20th century and into the present, Florence and the Muscle Shoals area became a major center of popular music, earning the title “Hit Recording Capital of the World” through the work of musicians, songwriters, producers, recording engineers, publishers, and business leaders whose influence touched many musical styles. Performers including Percy Sledge, Aretha Franklin, the Staple Singers, and Bob Seger helped build that legacy, while Arthur Alexander’s songs were recorded by the Rolling Stones and the Beatles. Area songwriters produced major hits such as When A Man Loves a Woman, I Swear, Blown Away, and Before He Cheats, and in the 1960s interracial studio collaboration created widely loved soul recordings despite segregation outside the studio. The Muscle Shoals Sound Rhythm Section, honored in “Sweet Home Alabama” as the Swampers, included Barry Beckett, Jimmy Johnson, David Hood, and Roger Hawkins, who produced and played on hundreds of hits from the late 1960s to the mid-1970s. Florence’s own musical heritage helped lay the foundation for this era through W.C. Handy, James Joiner, Tom Stafford, Rich Hall, and others; Joiner wrote and produced the area’s first regional hit, “A Fallen Star,” in 1956, helped establish Tune Records and Publishing Company, and published “Six Days on the Road.” Stafford, Hall, and Billy Sherrill created Florence Alabama Music Enterprises above the City Drug Store, attracting young talents including David Briggs, Norbert Putnam, Dan Penn, Spooner Oldham, Jerry Carrigan, Earl “Peanutt” Montgomery, Donnie Fritts, Arthur Alexander, and Bobby Denton. In 1964, at John Lennon’s request, four members of the original Muscle Shoals Rhythm Section backed opening acts for the Beatles at their first U.S. concert in Washington D.C., and in 1976 Terry Woodford cofounded the University of North Alabama Commercial Music Program, which prepared many for success in the music industry.