The “badlands,” the lower end of Main Street, gained a rough reputation through its saloons, brothels, theaters, gambling halls, and opium houses, which offered rowdy entertainment to a largely male population. Many of the personalities and much of the folklore that made Deadwood famous came out of this district. In 1877, The New York Times portrayed Deadwood as a place where a tenderfoot confronted slick confidence men, claim jumpers, land sharks, and desperadoes. Cheap whiskey sold for 50 cents an ounce, allowing saloon owners to make more money than miners. Among the district’s establishments were the Bella Union, with its casino, dance hall, and saloon; the Green Front Theater, with a dance hall and brothel; and the Gem Theater, which offered stage shows, dancing, curtained rooms, and a bar less glamorous than modern media images suggest.