The tourism industry in Sullivan County, particularly in the Town of Fallsburg, was vast and vibrant, and Fallsburg was a major hub of the Borscht Belt. Along this segment of Route 42, known as Hotel Row, travelers reached about 79 hotels and 107 bungalow colonies. One of the first Fallsburg hotels was the Flagler, opened by the Flagler family as a Christian resort in the 1870s and sold in 1908 to Jewish developers, who kept the original name so guests would believe it was connected to the luxury hotels built in Florida by oil tycoon Henry Flager. Those hotels inspired a style of Borscht Belt architecture, later known as Sullivan County Mission style, characterized by stucco, pastel colors, arched windows, and parapets, and favored at many resorts. Other notable area destinations included the Ambassador, Eldorado, Olympic, Furst, and Lebowitz Pine View hotels, and the Phyl-Bob Colony Day Camp. From the 1920s through the early 1970s, the Borscht Belt was the preeminent summer resort destination for hundreds of thousands of predominantly east coast American Jews. Exclusion of the Jewish community from existing establishments in the 1920s drove Jewish entrepreneurs to create over 500 resorts, 50,000 bungalows, and 1,000 rooming houses in Sullivan County and parts of Ulster County. The Borscht Belt provided a sense of community for working and vacationing Jews and strongly influenced American culture, especially entertainment, music, and sports. Some of the most well-known and influential people of the 20th century worked and vacationed there. Beginning around 1960, the Borscht Belt began a gradual demise because of factors including the growth of suburbia, inexpensive airfare, and generational changes.