The Vermeer Global Pavilion and Museum was built in 1998, the year of the company’s 50th anniversary, as growing space was needed to host events and meetings for team members, dealers, customers, and the community. It was designed with an arena-style event space, classrooms, conference rooms, a promotional store, museum, and dining area. The building also houses the training and development team dedicated to teaching dealers how to sell, operate, and maintain Vermeer equipment through online trainings and onsite group learning events. In addition, the Vermeer creative studio is located there, with a team focused on elevating the brand for dealers, customers, and internal team members through videography, photography, design, and event production.