Four towers rising above the summer landscape marked the entrance to the Olympic Midway, a land of competition, prizes, and coin-operated amusements. A classic penny arcade, it was originally operated by George Konold and later by a group of investors that included Richard Thomas, while game operators rented booths from the property owners, Snell Realty. In the 1930s, its amusements included a shooting gallery, archery, and a pitch and putt miniature golf course. A bumpy car game let players bet on where the car would stop, and the successful player won whatever prize was at that spot. For adults, the top prize was a pack of cigarettes. The arcade also had numerous coin-operated dispensers that spit out postcards bearing celebrity and cheesecake images.