After the Civil War, Florida experienced a travel boom that lasted for decades, and in 1885 one guidebook writer called tiny Enterprise “the Mecca of tourists.” Even into the 1920s, visitors bound for Lake Monroe could still book steamboats for their trips. Enterprise drew U.S. and foreign travelers because it marked the end of navigation for large boats ascending the St. Johns River from Jacksonville, had the well-known tourist hotel Brock House, and offered access to fishing, hunting, and dark “tropical” scenery that matched the image of Florida many visitors already held. Those impressions were shaped by newspapers, magazines, guidebooks, and popular photographs, including 3-D stereoviews that let people view Green Springs and the Enterprise shell mound from home. Some visitors found the reality more unsettling than the pictures, as with a Brock House guest who stepped on a dead water moccasin, while others enjoyed a place that stirred their imaginations.