Bullard is a small town in the Smith and Cherokee counties in the east-central part of the U.S. state of Texas. U.S. Route 69 and Farm-to-Market Roads 2137, 2493, and 344 intersect here, about 15 mi south of the larger city of Tyler. Its population was 3,318 at the 2020 census, up from 2,463 at the 2010 census.