In the Spotlight

With the success of "Milk White" eggs in large markets, celebrities endorsed the product in print, on the radio, and at trade shows across the nation. Each year the current Miss America and other beauty queens took part in Utah's annual advertising campaign, along with celebrities such as Liberace, the pianist and entertainer. After 1947, Oscar-nominated actors from the hit movie "The Egg and I" regularly endorsed the brand. During this time, the President of the United States regularly received a live Utah turkey for Thanksgiving. Liberace said, "Too many young performers have forgotten that the most important part of show business is not the second word, it's the first. Without the show there's no business."

Draper, Utah · United States