In 1949, this building housed the Bank of Elkhart Lake, where representatives of the SCCA met with bank president James Johnson to discuss holding sports car road races in and around the Village of Elkhart Lake. With Johnson's backing, the Elkhart Lake Businessmen's Association organized a committee to provide local support for the races, including Everett Nametz, Ray Kramer, Ed Leverenz, Dr. Wm. A. Loos, Clif Tufte, and resort owners Ollie Siebken Moeller, Floyd Dixon, and Paul Just. The planning committee organized many community volunteers whose tireless efforts made the races successful. The Elkhart Moraine Sand and Gravel Company's offices were on the second floor, where Clif Tufte developed the original plans for Road America in 1954.