INDUSTRY · HISTORICAL MARKER
The Palace Saloon
Industry
7
Prescott's Palace Saloon first appears in reliable documentation on September 21, 1877, when the Arizona Weekly Miner reported that Shaw and Standefer had fitted it up in superb style with choice liquors of every conceivable kind. An 1883 fire destroyed most of "The Row," including the Palace, and owner Robert Brow rebuilt it in brick with a stone foundation and iron roof. Its interior featured a 20 foot long bar, a beautiful back-bar shipped by boat and freight wagon to Prescott, three gaming tables, and two club rooms. On July 14, 1900, much of downtown Prescott burned to the ground, including the supposedly fireproof Palace Saloon, though patrons salvaged much of the liquor and the bar and took them across the street to the Plaza, where drinks were served as the fire progressed. Afterward, Robert Brow and the owners of the Cabinet Saloon joined their interests to build a new Palace Hotel as the finest and best club house, saloon, and cafe in Arizona and west of the Mississippi River. Designed in the New-Classical Revival style, the new Palace Hotel dominated the front page of the June 29, 1901 Prescott Journal Miner and became the most elegant pleasure resort along "The Row." Its interior furnishings were called rich and elegant, with the bar and fixtures praised as the crowning features and the most elegant in that part of the country. Three large gaming tables supported faro, poker, roulette, kino, and craps; beer cost five cents; and drinks could be paid for with unminted gold. A 1907 state law outlawed wagering and games of chance, and Prohibition during World War I closed many saloons, but the Palace endured. Closed in 1996 in severely deteriorated condition, it was restored from old photographs to recapture the elegance of the 1901 Palace Hotel and Saloon, and it is listed in the National Register of Historic Places.
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