Built in 1890 by the Hesdorffer brothers of Canton, this building is the last 19th-century structure in Madison's downtown commercial district. Through much of the 20th century, it was the center of Madison's social and civic life and was used as the telephone exchange, for town meetings, and Thanksgiving potlucks. First owned by George Farr, followed by Joseph Harrell, the building was known as the R.B. Price Mercantile from 1930 to 1975. It is listed in the National Register of Historic Places.