Leesburg physician and banker J.B. Florence envisioned the creation of the Ferndale Club, once called Fern, Fin and Feathers. In 1908, Florence and friends planned a hunting and fishing club. Drawing members from Pittsburg, the men bought land along Lilly Creek and built a dam at Flat Ford, creating Ferndale Lake. The popular fishing and duck hunting club, chartered in July 1909, expanded its membership and, in 1912, built a clubhouse to accommodate guests and social functions. The club continues today, utilizing professionally managed wildlife habitat and fish stocking programs.