Playland-Not-At-The-Beach was a volunteer-run, nonprofit museum in El Cerrito, California dedicated to the culture of old amusement parks, especially San Francisco’s lost Playland at the Beach and the Sutro Baths & Museum. It grew from Richard Tuck’s lifelong collection of amusement artifacts after he bought a former grocery store in 2000, and opened in 2008 after years of design and construction. Its exhibits mixed preservation with hands-on entertainment, featuring notable Playland relics, arcade machines, games, signs, photographs, uniforms, and miniature displays. For more than a decade, it preserved a vanished Bay Area style of public entertainment before closing on Labor Day in 2018.