West Virginia’s diverse topography, varying elevations, and natural landscape support many native pollinators, which are essential to human well being, agricultural production, and ecosystem health. With care and planning, native pollinators in West Virginia can flourish through simple practices that provide native plants and nesting sites, including creating habitat along highways by planting instead of mowing and reintroducing native plants to highway shoulders. Native plants are adapted to local climate conditions and soils and therefore require limited management or maintenance, while helping them strengthens plant community health, supports natural reproduction, provides food and cover, limits erosion, and increases biodiversity. Pollinators such as bees, birds, and butterflies keep plants reproducing by spreading pollen, and more than two-thirds of crop species depend on pollinators, while almost 75% of all flowering plant species need animals for pollination. Globally, pollinators are in decline as human activities, disease, pesticide exposure, and parasites destroy and fragment native pollinator habitat, threatening plant reproduction, plant community diversity, ecosystem health, food systems, wildflowers, and native West Virginia habitats. Native plants in pollinator habitat take time to mature, following a cycle in which they sleep in the first year, creep in the second, and leap in the third, making patience and avoiding disturbance important. Roadsides offer a conservation opportunity because reduced mowing and freely growing native plants can support defense against invasive species while providing foraging habitat, breeding and nesting opportunities, habitat links for dispersal, roadside stabilization, reduced storm water pollution, wildlife support, and greater public awareness and appreciation for the local landscape.