TRANSPORTATION · HISTORICAL MARKER
Winslow Today: Downtown Renaissance and Tourism
Winslow West, Arizona
· Journeys to Winslow
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Tourist attractions are central to Winslow's economic and cultural life, drawing residents and visitors to local historic sites, artist galleries, annual events, and outdoor recreation at Homolovi State Park and McHood Park at Clear Creek, while also making the city a base for exploring Meteor Crater, Hopi and Navajo lands, and Petrified Forest/Painted Desert National Monument. Concerns about congestion, safety, and national defense along historic Route 66 led to the Federal Aid Highway Act of 1956 and the interstate highway system; when Interstate 40 bypassed Winslow in October 1979, downtown traffic vanished, but later travelers increasingly left the interstate to visit small towns and seek the charm of an earlier era. After Old Route 66 received a historic highway designation in 1987, Winslow's stretch of Historic Route 66, now busy with tourists, became the foundation of downtown revitalization. Annual events along Historic Route 66 include A Mid-Summer's Day in Winslow, the Standin' on the Corner Festival, the Just Cruis'n Car Club Show, and the Winslow Christmas Parade, founded in 1946 by Winslow's Retail Trade Committee to encourage local holiday shopping and now organized by the Winslow Chamber; the parade remains one of the oldest and largest of its kind in Arizona and features broad participation, including neighboring Hopi and Navajo vendors and parade entries. Since the Eagles' 1972 hit "Take It Easy," visitors have stopped to photograph corners around town, and in 1999 the Standin on the Corner Foundation dedicated a park at Route 66/Second Street and Kinsley Avenue that serves about 100,000 tourists each year. Winslow's visitor attractions along Route 66 include the Winslow Visitor's Center in the former Hubbell Trading Post, Snowdrift Art Space, the Standin' on the Corner Park, the Old Trails Museum, the World's Smallest Church, La Posada Hotel and the Mion Museum, and the 9-11 Remembrance Garden. La Posada, once affected by the decline of passenger rail travel and closed to the public in 1957, was preserved after conversion to Santa Fe division offices in 1964, gained National Register of Historic Places listing in 1992, and was saved again after 1995 by local volunteers, the La Posada Foundation, and purchasers Allan Affeldt and artist Tina Mion, who reopened it in 1997 as a hotel and gardens in keeping with Mary Colter's vision. The hotel now welcomes thousands of visitors each year, Amtrak's Southwest Chief still stops there twice daily, and the volunteer Winslow Harvey Girls, founded in 1995, offer tours and teach the public about the hotel's history.
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Winslow West, Arizona
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