Great Bay is located in southern New Jersey's Atlantic Coastal Plain in Ocean and Atlantic Counties, about 10 mi north of Atlantic City and is about 5.5 miles (8.85 km) northwest of Brigantine, and 5.5 miles southwest of Beach Haven. The Mullica River flows into the bay, and together they form the Mullica River - Great Bay estuary habitat. The bay is connected to the Atlantic Ocean via the Little Egg Inlet. Great Bay is considered one of the least-disturbed marine wetlands habitats in the northeastern United States.

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