Standing in the median of Las Vegas Boulevard South in Paradise, about four miles south of the city limits, the Welcome to Fabulous Las Vegas sign became one of the most recognizable symbols of Las Vegas despite lying outside the city proper. Funded by Clark County in 1959, designed by Betty Willis of Western Neon after Ted Rogich promoted the idea, and built for $4,000, it is a classic Googie-era roadside sign with a star, flashing bulbs, and a famous front message balanced by “Drive Carefully” and “Come Back Soon” on the back. Listed on state and national historic registers, it remains a civic backdrop, tourist destination, and enduring visual shorthand for Las Vegas.