Santa Claus, Indiana, laid out in 1849 and officially recognized by the Post Office in 1856, turned its unusual name into a national attraction through its famous holiday postmark and flood of Christmas mail. That attention inspired Milt Harris to build Santa’s Candy Castle and Santa Claus Town in 1935, among the nation’s earliest themed tourist attractions, while rival promoter Carl Barrett opened Santa Claus Park with a giant Santa statue. Their competition led to years of lawsuits and national publicity. After both ventures declined, preservation efforts beginning in 2005 restored key buildings and the statue, preserving the town’s blend of postal history, Depression-era promotion, and early themed tourism.