Robert Marion La Follette, Sr., Wisconsin's most famous political leader and greatest statesman, was born on a farm in Primrose Township, Dane County, and became the first native son and first University of Wisconsin graduate to serve as Wisconsin Governor. He rose from Dane County District Attorney to Congressman, Governor, and U.S. Senator. An influential fighter for reform, he viewed government as a servant, not ruler, of people. Known as "Fighting Bob," he led in establishing the progressive movement in Wisconsin politics. He advocated measures that became law, including the state primary election, tax reform, railroad regulation, conservation, civil service, and improved industrial standards. He advanced the "Wisconsin Idea," the use of experts from the University in state service. In 1924, he was an unsuccessful Independent candidate for president, and his liberal impact was nationwide.