Erected in 1934, the Meadow Gold sign stood above a rooftop at 11th Street, Historic Route 66, and South Lewis Avenue for nearly seven decades, recalling the era of milkmen and home dairy deliveries. In August 2004, the Tulsa Foundation for Architecture received a grant from the Route 66 Corridor Preservation Program administered through the National Park Service to restore the sign at its original location. After the one-story brick building on which the sign had stood for 70 years was purchased and the sign seemed likely to be discarded with the structure, the organization persuaded the new owner to allow time for the sign to be dismantled, restored, and erected at a different location. With help from the Oklahoma Route 66 Association, private donations, and Vision 2025 funds, the sign's parts and framework were labeled, dismantled, and stored. Citizens of the City of Tulsa and Tulsa County, through Vision 2025, provided the remaining funds needed to complete the restoration and build a new supporting structure. Each face of the sign measures 30 feet wide by 30 feet high. Originally filled with argon gas, its lettering is now illuminated with neon gas. Its new brick support was designed to emulate the plains commercial architecture common along this section of Tulsa's Route 66 corridor and stands about a mile west of the original location.
