In 1881, George Hallauer asked Edward C. Berner, the owner of a soda fountain at 1404 – 15th Street, to top a dish of ice cream with chocolate sauce, previously used only for ice cream sodas. The concoction cost a nickel and soon became very popular, but it was sold only on Sundays. One day a ten year old girl insisted on having a dish of ice cream "with that stuff on top," saying they could "pretend it was Sunday." After that, the confection was sold every day in many flavors. It lost its Sunday-only association and came to be called ice cream sundae when a glassware salesman placed an order with his company for the long canoe-shaped dishes in which it was served as "Sundae dishes."