From the late 1860's to the present day, businesses have come and gone in Upper Lake. At the time of the 1924 fire, the concrete building at 9449 Main was Doc Niderost's Home Pharmacy, complete with soda fountain. It not only survived the fire but kept it from spreading. Several doors north, at Peregrina's Meat Market, hunters could rent freezers to keep the deer they took in the surrounding hills. Deer were plentiful in the past and brought many hunters at the beginning of hunting season. In 1966, an all-night pancake feed was started to welcome them.