Built in 1930 by architect J.B. White as the Gilbert Building, this building was renamed the Ardmoreite Building in 1966 when it became the home of The Daily Ardmoreite. Between 1930 and 1966 it housed many businesses, including Oklahoma Gas and Electric, the Masonic Lodge, and the Ardmore Little Theater. The Little Theater space on the ground floor still shows a catwalk, balcony seating, a stage frame, and a huge Viking head, and until 1975 the newspaper's press units were housed in the orchestra pit, where an old press was later entombed in concrete rather than removed. The Masons used the fifth floor for meetings and socializing, and the upper floors retain distinct architectural work. In its early years, a small snack shop and grill in the lobby served hamburgers, sandwiches, and chips. Over time, the building housed four radio stations, three dentists, four ranchers, six oil companies, two photography shops, three insurance companies, two doctors of medicine, three financial companies, a credit service, a law firm, a television station, a newspaper, an electric company, a cosmetics firm, a roofing company, a Masonic Temple, and a dried meat manufacturer. The building has three elevators, including two freight elevators that are still operated manually, while the third was automated in the early 1970's. Its basement has served as a public storm shelter during severe local weather, and the Ardmoreite sign on the southwest corner was renovated in 1996 to include lighting that made it highly visible at night.