One of the most iconic brand names in sports traces its origins to Veedersburg, where the nationally renowned Wabash Clay Company supplied the bricks that gave the Indianapolis Motor Speedway its famous name, “The Brickyard.” After other track surfaces failed in early races, Speedway founder Carl Fisher sought the most durable material available and, impressed during a visit to Wabash Clay in September 1909, ordered 3,500,000 bricks at $.13 each. Wabash Clay’s workers met his demanding timeframe with a herculean effort, and 63 days after the first bricks arrived, the Speedway was paved. The majority of those bricks remain today at the very core of the Speedway and stand as a testament to Veedersburg’s legacy.