The Bigfoot Discovery Museum in Felton, California is a small institution devoted to Bigfoot, or Sasquatch, and to the enduring folklore and pop-culture fascination surrounding North America’s best-known cryptid. Opened in 2004 or 2005 by Michael Rugg, with Paula Yarr listed as a co-founder, it grew from Rugg’s post-Silicon Valley career shift after the dot-com bust. Its collection captures changing waves of Bigfoot enthusiasm, from 1970s novelty items to memorabilia from the 1980s revival, including connections to Harry and the Hendersons. As a result, it stands at the intersection of folklore, speculation, and popular entertainment.