Under the supervision of the Utah Parks Company and architect Gilbert Stanley Underwood, work crews built Grand Canyon Lodge to harmonize with its surroundings. Advertisements for this “Hotel in the Wilderness” boasted that it “seems to have sprung full-grown out of the canyon wall itself.” The lodge opened for business in June 1928. Its features included flat roof construction in the California architectural style, a third floor observation tower, a second floor women’s dormitory, and locally quarried Kaibab limestone.