In 1897, Pearle Bixby Wait of Leroy introduced a gelatin dessert that his wife, May, named Jell-O. The first four flavors were strawberry, raspberry, orange and lemon. In 1899, he began production of Jell-O in a factory building located near this site. On September 9, 1899, he sold the rights to Jell-O to the Genesee Pure Food Company of Leroy for $450.