Irene Jameson was a beloved member of the Sea Isle City community who served as the city's Director of Public Relations for nearly two decades. A founding member of the Beachcomber Tour Guides, she was also involved with AARP, the Beautification Committee, the Environmental Commission, the North End Committee, the South Shore Regional Tourism Council, the Chamber of Commerce, and other civic organizations. While volunteering with the local tourism commission in 1995, she founded Sea Isle's Polar Bear Plunge and was the event's Polar Bear Queen for the next thirteen years. She also helped create Sea Isle City's Sara the Turtle Festival, family dance parties, historical trolley tours, and concerts under the stars. Known for her sense of humor and her happiness in interacting with others, she was a volunteer emcee during summer events.