Since 1926, when Will Shuster and Jacques Cartier created the image, Santa Fe and friends have released their ties to depression, gloom, and uncertainty by burning Zozobra, a symbol of these misfortunes. The burning of the 40 foot monster marks the beginning of the Fiesta de Santa Fe, and since 1963 the Downtown Kiwanis Club has been responsible for the creation, construction, and staging of the temporary death of Old Man Gloom.